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We like to make our clients lives easier. Please see the links below to reports that have been published and made freely available on the Internet. God bless the Internet!!
EVENTS CALENDAR
Here's a really useful calendar for key cultural and religous events for the major ethnic groups in the UK. download here.
AUDIENCE STATS
Office for National Statistics: Focus on Ethnicity & Identity
This is the definitive source of Government data on the UK population, but the trouble is the data is from 2001. In this report the UK was 8% ethnic minority, however the current situation is believed to be 12%.
Ofcom - Communications market special report
This report from 2007 looks at ethnic minority groups and their usage of digital tv, internet and mobile telephony.
Warwick University: Profile of Black and Minority ethnic groups in the UK
This is a study of the 2001 Census stats by David Owen, from the University of Warwick.
Greater London Authority: Spotlight on Asian Business
This is the GLA's report from Dec 2007, focussing on the role of Asian owned businesses on the capital's economy.
MEDIA ARTICLES
BBC News: Number of foreigners in the UK hits 6.7m
Published Dec 2009 - The number of people from overseas living in the UK reached a record high of 6.7 million last year, the Office for National Statistics has said. full article
Times Online: The Reverse Raj, Indian businesses turn tables on Imperial masters
Published in Mar 2008, this article from The Times reports on the trend on Indian owned companies taking ownership of 'British' companies like Tetley, Absolute Radio, Land Rover and Jaguar. full article
Guardian.co.uk: Advertisers Chase £32bn 'brown pound' market
Published in Jan 2004, The Guardian reports on the rise of 'Brown Pound' and the advertising industry's slow response. full article
Marketing Magazine: Savvy segments - retailers and brands target ethnic markets
Published Sept 2009, in the week that Asda was the first major clothing chain to launch a range of clothing aimed at British Muslims.
BBC Inside Out: Asians 6 times more likely to have Type 2 Diabetes
Watch this report from BBC's Inside Out on the Diabetes ticking time bomb and the increased risk for Asians.
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